# 📝 Campaign Types

Adpod offers a comprehensive range of campaign types tailored to meet diverse advertising objectives within the WEB3.0 community. Each campaign type is strategically designed to leverage specific metrics and strategies for optimal performance and impact.

* **Awareness Campaigns:** Engineered to boost visibility within the WEB3.0 community, Awareness Campaigns utilize metrics such as Cost Per Mile (CPM) to gauge impressions and expand reach.
* **Engagement Campaigns:** Tailored to drive traffic to designated landing pages and encourage deeper exploration, Engagement Campaigns leverage metrics like Cost Per Click (CPC) to measure interaction and stimulate user engagement.
* **Conversion Campaigns:** Focused on tracking specific user actions within crypto wallets, Conversion Campaigns utilize metrics such as Cost Per Action (CPA) to measure desired outcomes and refine campaign effectiveness.


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