> For the complete documentation index, see [llms.txt](https://litepaper.adpod.xyz/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://litepaper.adpod.xyz/how-it-works.md).

# 🤔 How it works

Adpod offers adaptable banner ad campaigns that cater to your specific objectives in the web3 space, whether it's creating awareness, driving engagement, or facilitating conversions.

1. **Launch Campaign:**
   * Initiate a campaign by specifying budget allocation and defining the targeted audience demographics and interests.
2. **Algorithmic Targeting:**
   * Utilize advanced algorithms to precisely identify and target the most relevant audience segments for your banner ad campaign, ensuring optimal engagement and conversion rates.
3. **Distribution:**
   * Distribute your banner ads across a vast network comprising over 12,000 web3 decentralized applications (dApps) and websites, strategically placing your ads where they will receive maximum visibility and exposure.
4. **ROI Calculation:**
   * Measure the return on investment (ROI) of your campaign by analyzing on-chain transactions and engagement metrics, providing valuable insights into the effectiveness and success of your advertising efforts.

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**Banner Ad Sizes:** Adpod offers various banner ad sizes to suit different advertising needs and platforms.

**Banner Ad Formats: A** range of formats are available including PNG, GIF, JPEG (up to 700kb), and HTML (up to 5mb) to create visually engaging and dynamic ads.

**Specialization in Banner Ad Creatives:** Adpod specializes in crafting high-quality banner ad creatives tailored to meet your specific advertising goals and objectives.

**Customization Available:** Custom banner ad creatives can be developed upon request, with options to tailor designs and messaging according to your preferences, available for a nominal fee.